What is AI and how does it work?

Nowadays we hear almost everyday and in every field of work about "AI"- that stands for "artificial intelligence." However, not everyone truly understands its meaning, let alone how it works, and its functionality and versatility to adapt to every field of business.

What does “scraping” (or web scraping) mean?

Scraping, more precisely web scraping, refers to the automated extraction of information from websites. Unlike manual copy-pasting, a scraper does the work for you. Scanning web pages and pulling the data you need.

SEO, what does it stand for?

SEO, what does it stand for and how can I avoid pitfalls and improve my website ranking on Google?

LinkedIn vs. email outreach: which one to choose?

LinkedIn and email campaigns are still among the most used to create lead lists. The biggest question of our clients: which one to choose?

Lead generation mistakes and how to avoid them

Building a converting lead generation campaign takes time and can become costly. Check these points before launching your own campaign.